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Why Change when Things have been successfull in the past ? « When should you innovate your business model ? » (click to see why?)

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Print Census 2015 highlights the evidence that print is evolving from being a manufacturing business to one which is increasingly service orientated.
This change goes hand in hand with a notable move towards customisation. Printers have come to understand that, in today’s world, overcapacity, manufacturing efficiencies and transparent online pricing mean that standard products have become commodities sold at the lowest price denominator to fill available production capacity, even if that means trading unprofitably. Recognising that this is commercially unsustainable, respondents to the Census report a continued gravitation towards customised or even specialist products, enabling them to establish clear unique selling points, attract customer loyalty and command more attractive margins.

Change takes time, and more than a decade after the digital wide format revolution truly took hold in the wide format print sector, non-custom products such as banners, posters, signs and billboards still top the list of products being sold by those surveyed.
But change is happening, and as digital technology continues to make deeper inroads in the vast majority of wide format print businesses, the Census shows us that we can expect to see a further shift away from commodity products and towards customised, high margin applications.
New digital substrates hold one of the keys, and advances in rigid materials, together with increased material handling capability from digital print devices is driving growth in this area, with rigid media now accounting for 25% of output in our survey sample.
Where customisation can truly come in to its own is in decorative applications which by their nature cater to more individual tastes. With digital print, we can respond to a personal interior design brief, or enable a corporate, retail or hospitality environment to quickly and cost-effectively adopt a new aesthetic to reflect seasons or promotional campaigns.
This adoption of digital – and the capability to customise that it confers on printers – is especially evident in the Print Census responses on the topic of textile print. The survey reveals that 80% of printers are witnessing increased demand for digitally printed garments, textiles for décor and packaging samples.
Digital technology has empowered print. It is no longer about mass reproduction of a single image, but a creative process which enables absolute customisation or personalisation of virtually any surface or environment. Source Fespa
The printing Eco system is changing, and the mobile connected consumer has to be followed in his cross média purchasing journey and building the bridge from offline to online answer very well the personalisation trends. New connected print services need to be developped. Rebootmoments team of coaches and partners are focusing on delivering Business models Innovations that adress this issue, and help printing, communication and advertising agencies to « Break the « You are too expensive » model with breakthrough innovation. » (follow link)

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Change is happening!



  • I participated to a RebootMoments workshop organized by Lucien Moons. Through case studies and real live situations, Lucien was able to institute substantive reflections on how to create a corporate culture based on innovation. I believe our teams will be more efficient when setting up innovative projects and I am confident that great success will come our way

    Laurent Mintec Icônes (Lorient)

  • Established in 1991, BITTNER’s vision was to make an express service with added value for its BtB and BtC customers, regardless of their company size. We started to discuss our business model with Lucien Moons in 2000. Since then, every two to three years, we have engaged in a Business Model RebootMoments discussion, where we have developed various online print platforms for our different markets segments. With the implementation of innovative marketing services and regular alignments with the latest technologies, we have grown steadily by 15 to 25 % per year and are now the leader in our market.

    Mojo Bittner, CEO of Bittner Print (Bratislava)

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